Digital Marketing Vocabulary

  • SEO – Search Engine Optimization – The process of improving the ranking of a web site in internet search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users.
  • SEM – Search Engine Marketing – SEM is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through optimization  as well as through advertising paid placements and contextual advertising
  • SMO – Social Media Optimization – Social media optimization is a technique of Internet marketing, whereby, an interest in a company or brand is created  through the use of networking  and engagement in popular social media platforms like Facebook, LinkedIn and Twitter
  • 301 Redirect – A 301 redirect automatically causes one url to redirect to another and tells the Web (and search engines) that this redirect is permanent, as opposed to a temporary (302) redirect.  301 redirects are generally preferable for Search Engine Optimization purposes and are therefore often referred to as search engine friendly redirects
  • Web Analytics– Also known as Web Metrics. Analytics refers to collection of data about a Web site and its users. Analytics programs typically give performance data on clicks, time, pages viewed, Web site paths, and a variety of other information. The proper use of Web analytics allows Web site owners to improve their visitor experience, which often leads to higher ROI for profit-based sites.
  • Banners – Picture advertisements placed on Web sites. Banner ads can be static pictures, animated, or interactive
  • Blog – Web Blog – Usually maintained by an individual to record on-going, or near real-time activities or thoughts. Often includes images and video. Like an online diary. Personal recommendations from bloggers with large or dedicated followings can greatly help a business
  • CMS – Content Management System – Content Management Systems (CMS) allow Web site owners to make text and picture changes to their Web sites without specialized programming knowledge of software like Adobe Dreamweaver or Microsoft FrontPage. Content Management Systems can be edited by anyone with basic word knowledge
  • CPC – Cost per Click
  • Internet Marketing – Any of a number of ways to reach internet users, including Search Engine Marketing, Search Engine Optimization, and Banner advertising. Direct Online Marketing™ specializes in these internet marketing services
  • Meta Tags – Meta tags allow you to highlight important Keywords related to your site in a way that matters to Search Engines, but that your Web site visitors typically do not see
  • RSS  – Real Simple Syndication– An increasingly popular new technology that allows information on the social media platforms to be easily shared on Web site
  • Persona
 – A Persona is model of a specific customer segment based on behaviors and attitudes. Personas are used to define audiences for which products and marketing programs should be targeted
  • Reputation Management
 – Reputation Management is a relatively new public relations specialty that focuses on managing brand, product, or personal perceptions through an active, near real-time program of conscious engagement in social media outlets.