In the complexities of emerging markets of the 21st century, brand management has become a necessity. There are thousands of variables at play, that are affecting the brand itself; competitive marketing pressures, global forces, channel dynamics and brand and sub-brand structures, all are having a toll on the brand perception in the market. An ongoing brand reputation cycle needs to be at play, to further build and enhance a brand, in the ever changing markets and yet vigilant enough to control any negative impact at the inception stage. Some new age brand building cycles are given below:


Guidelines for Brand Building beyond Advertising



Brand Building on the Web



Brand Building Lessons